Economics is learned by doing.
Reel Economics teaches economic principles through hands-on filmmaking workshops. Students receive a sample product, create a video advertising that product, and walk away understanding how economies and businesses actually work.
90
Minutes per session
100+
Students reached (Year 1 goal)
0
Cost to host organizations
Give students a camera and a market problem.
Learn a concept
01
Each workshop opens with a focus on core economic principles: supply and demand, opportunity cost, marginal analysis, incentives, etc.
Teams receive a product and a brief. Their job: research the market, identify the consumer, and develop a positioning strategy.
Get a product
02
Teams script, shoot, and edit a 60-second ad for their assigned product. The decisions (pricing, messaging, and target audience) are the economic ones.
Make the Ad
03
Teams screen their ads and pitch to the group. The class deliberates. One campaign wins the market. The debrief ties every decision back to the lesson's core concepts.
Compete in the market
04
Built for schools, clubs, and community programs.
Reel Economics works with middle and high school classrooms, after-school programs, DECA chapters, public libraries, and youth organizations across Washington State. No prior experience in economics or filmmaking is required, just a willingness to participate.
We bring the curriculum, physical equipment, and the facilitation. You provide the space and the students.